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Executive Certification in Marketing Management

"Boost your MBA or PGDM with Certification in Marketing Management - Unlock endless opportunities for your career growth." Complete LMS Access Plus Live Sessions and Assignment I 6 Months Duration I Certificate and Transcript

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Language: English

Instructors: HandE Learning


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Why this course?


What you'll learn

  • You will learn the key factors in the development of Marketing Management.
  • What is Marketing Management and the Scope of Marketing Management, the Processes in Marketing Management and Role of Marketing Management.
  • Learn the market place and consumers, consumer market and consumer buyer behavior, customer driven strategy and mix, pricing and marketing channel.
  • Learn marketing communication, sales promotion, advertising, branding, creating competitive advantages, marketing ethics.
  • Learn about the Skills required for Manager’s to manage the Marketing with case studies, quizzes, assignments and Course works.
  • This training will be useful if your job involves advertising, branding, marketing and sales.
  • Discover how to become far more self-aware in the way that you communicate and interact with consumers.
  • This online course is packed full of professionally produced downloadable resources, which will enable you to start practicing immediately after completion.
  • PLUS: Get access to Facebook, YouTube, Podcast support community and practice your new skills right away.


Course Requirement

  • You should have an interest in Marketing Management
  • An interest in Marketing, Sales and Branding.
  • Be interested in marketing and Management
  • Have an interest in Business and jobs in marketing


Who this course is for:

  • Professionals with sales management responsibilities and Marketing Professionals, Marketing Managers.
  • New managers looking to transition successfully from a generic to a Marketing role
  • Existing managers looking to get more knowledge about marketing, brand building and how to communicate with consumers.

This is a Mini MBA/PGDM Course with all modern marketing technique descriptions and materials applicable for any Industry and Students. Study the traditional concept of Consumer and Business market, Designing customer driven strategy and mix, Pricing, Marketing channels and Communication, Sales management and Concept of Global Market.

If you are a Management student, this course and the material will help to understand both traditional and modern UpToDate concept of Marketing and it’s strategy. Which will also help you to implement the same in you job with our verified guidebooks, templates and strategy masterplan. 

Here are some of the specific skills and knowledge you will gain from taking this course:

  • Understanding the four Ps of marketing and how they can be used to create a successful marketing strategy.
  • Conducting market research to identify your target audience, understand their needs and preferences, and develop a marketing plan that will appeal to them.
  • Creating a comprehensive marketing plan that incorporates all aspects of the marketing mix and outlines the steps you need to take to achieve your marketing goals.
  • Developing a brand identity that will resonate with your target audience and help you stand out in a crowded market.
  • Coordinating your marketing efforts across various channels, including social media, email, and offline marketing, to create a cohesive and effective marketing campaign.
  • Measuring and evaluating the effectiveness of your marketing efforts using key performance indicators (KPIs) and other metrics.

With this course as your guide, you learn how to:   

  • All the basic functions and skills required for the Marketing Management role.
  • Transform your business with more detailed oriented marketing tools so that your organization can achieve it’s target.   
  • Get access to recommended templates and formats for common Marketing processes.    
  • Learn useful case studies, industry practices and demonstrations of different Marketing practices with useful forms and frameworks
  • Invest in yourself today and reap the benefits for years to come  


Course Curriculum

How to Use

After successful purchase, this item would be added to your courses.You can access your courses in the following ways :

  • From the computer, you can access your courses after successful login
  • For other devices, you can access your library using this web app through browser of your device.


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