Why this course?

Description

What you'll learn

 

• Effectively Pitch the Story of Your Business and Sell the Core Benefits of Your Products and Services
• Leverage the Power of Word-of-Mouth and Networking
• Understand the Influence of Emotions on Customer Behavior
• Leverage the Social Influence of Your Customers, Employees, Fans and Supportes
• Create Valuable Content that will Drive Traffic and Interest in Your Business
• You will fully grasp the power of your story so that you can move the hearts of your audience
• You will learn how to genuinely craft and archive inspiring stories from your personal experience
• You will master the art of telling stories that will keep your audience on the edge of their seats
• Therefore, at the end of the course you will know how to Engage, Inspire and Educate your Audience using Stories

Who this course is for:

 

The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.

Description

 

Storytelling for the business and branding is extremely critical for the success of the individual and the organization!  

 

What would you say if someone told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers, employees and stakeholders. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Leaders, Marketers and Entrepreneurs that want to extend the reach of their business and professional success, cause a ruckus in the market and make their businesses stand out. It is tough it to convince people to try something new, but a good story will open doors for you that you never thought existed in the first place.

We’ve made this course as simple to learn as possible, and with examples, frameworks and stories to help you remember the tools to influence with a story.  In this course, you’ll learn how to find stories, attach a few meanings to every story, how to safely practice storytelling to influence until you're ready to do it publicly, and when it’s time, to slip influence stories naturally and comfortably into your conversation. You’ll also find exercises and quizzes at selected parts of the course to really make the lessons stick. 

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.