Why this course?

Description

HandE Learning is the largest Management and Degree Subject based E-learning institute of India with 200,000 students offers most comprehensive and practical internship programmes across more than 20 subjects in 100 plus topics or concepts. 
Collegiate Internship is the most Practical and Experiential Learning based programme includes complete subject learning, assignments and projects in different degree subjects, management and job function-based topics. This follows the complete guideline of UGC and NEP 2020 applicable to all the colleges and institutions across India. 

Collegiate is an IPO (Internship providing org) offers complete Internship for Undergraduate students in Online and Offline mode through various digital and tech labs in actual work situations in on-site experiential learning for real industry and research project in various subject for advance learning with application

1.The Internship is in actual work environment or digital/tech labs with outcome based learning and actual industry projects/assignments
2.Professional development through special sessions, exposure to digital and physical work environment through labs and industry environment 
3. Complete exposure to research aptitude by sharpening knowledge enhancement, analyzing, documentation, reporting and presenting. Exposure to emerging technologies in AI, ML, Analytics, digital tools
4.Entrepreneurial capabilities development by providing exposure and knowledge on how an organisation and business runs and required capabilities or functions to manage that.

The following structure for Internship would be followed
1.    Mentors and Supervisors would be allocated
2.    Mentors would be experienced people like research scientists, academicians, industry professionals, entrepreneurs and other experts, etc 
3.    All projects would be individual or few group projects
4.    Internship would be linked to the outcomes of value-added/skill- development/ability enhancement.

Check: https://www.collegiate.info/ | https://www.collegiate.info/subjects 
 

 

Description:

Digital Marketing course is designed to provide knowledge and practical skills related to digital marketing. Through this course, you will learn about search engine optimization, social media marketing, email marketing, content marketing, and more. You will also learn ways to track and analyze the performance of your digital marketing campaigns.

Key Highlights:

• Learn the fundamentals of digital marketing
• Understand the importance of search engine optimization
• Discover the power of social media marketing
• Master the art of email marketing
• Create effective content marketing strategies

What you will learn:

• Understand the Fundamentals of Digital Marketing
  Learn the core concepts and strategies of digital marketing, including how to create a digital marketing plan and how to select the right digital marketing channels for your business.
• Search Engine Optimization
  Discover ways to improve your website's search engine ranking and how to create effective keyword strategies.
• Social Media Marketing
  Learn how to create and implement an effective social media marketing strategy, including how to create engaging content and how to measure your social media performance.
• Email Marketing
  Discover how to create effective email marketing campaigns, including how to design your emails, how to write effective subject lines, and how to measure the success of your email campaigns.
• Content Marketing
  Learn how to create a content marketing strategy that will help you reach and engage your target audience, including how to create compelling content and how to measure the success of your content marketing campaigns.

Curriculum

1. Digital Marketing Introduction
2. Content Marketing Strategy
3. Tofu, Mofu and Bofu
4. Perfect Content Marketing
5. Social Media & Elements of Campaign
6. Metric & Media Buyer
7. Methods of Social Media Marketing 1
8. Methods of Social media Marketing 2
9. Email Marketing
10. Email Marketing 2
11. Search Marketing 
12. Search Marketing 2
13. Designing Marketing Strategy
14. Web Analytics

 

Part 2

Assignments
Assignment 1: Search Engine Optimization
Objective: To assess students' understanding of Search Engine Optimization (SEO) and their ability to apply these concepts to real-world scenarios, integrating effective strategies for keyword research, on-page optimization, link building, and performance analysis.

Project: Optimizing E-Commerce Website for Enhanced Search Engine Visibility
Objective: The project aims to enhance the website’s search engine rankings by improving its position on search engine results pages (SERPs) for targeted keywords, thereby increasing organic traffic. Additionally, it focuses on boosting user experience by optimizing the site’s technical elements and content to foster higher engagement and conversion rates. To achieve greater visibility, the project will implement strategies to elevate the website's presence across search engines and attract a relevant audience. The effectiveness of these SEO efforts will be tracked using analytics tools, allowing for data-driven adjustments to further refine and enhance overall performance.

Assignment 2: Email Marketing
Objective: To assess students' understanding of email marketing concepts and their ability to analyze and address challenges in this area, the focus will be on identifying, understanding, and implementing effective email marketing strategies. This involves examining methods for crafting engaging email content, understanding segmentation and personalization processes, and applying best practices in setting campaign goals and measuring success. Students will use case studies and evidence-based practices to draw actionable conclusions to enhance email marketing practices, improve campaign performance, and contribute to organizational success.

Project: Enhancing Email Marketing Strategies for Improved Engagement and Conversions
Objective: To develop an effective email marketing strategy, first focus on building a high-quality and engaged subscriber list by implementing targeted growth strategies such as lead magnets and optimized sign-up forms. Next, create compelling email campaigns by designing personalized content and utilizing effective messaging that resonates with your audience. Implement email automation to streamline communication and enhance customer engagement through automated workflows. Finally, analyze email marketing performance by tracking key metrics such as open rates, click-through rates, and conversion rates, using these insights to make data-driven adjustments and optimize future campaigns.