Why this course?

Description

Description:

This course is designed to provide learners with the knowledge and skills to effectively manage client accounts and build strong, lasting relationships with clients. The course covers key concepts such as account planning, relationship management, and communication strategies.

Key Highlights:

• Learn how to develop effective account plans
• Discover strategies for building strong client relationships
• Explore best practices for managing client communication

What you will learn:

• Develop Account Plans
  Learn how to develop comprehensive account plans that align with client objectives and business goals.
• Manage Client Relationships
  Discover strategies for building and maintaining strong, lasting relationships with clients.
• Effective Communication Strategies
  Explore best practices for communicating with clients and managing client expectations.

 

Curriculum

 

1. Key Account Management Introduction
2. Identifying Customers 
3. The hierarchy of Key relationship
4. Contact Mapping
5.  Developing Key Relationship
6. Relationship building strategies
7. The buyer perspective
8. The purchasing context
9. Balance of power 
10. Key account profitability
11. Key Account Analysis
12. Planning for key accounts
13. Key Account Plan
14. Organization for key Management
15. Relationship Management